Management of health care organizations is becoming more complex and complicated. Health sector is characterized by highly dynamic environment where strategic management is almost necessary. The aim of this thesis is to formulate a strategic analysis of Hospital Podlesí. External environment is analyzed using method of PEST analysis, Porter's Five Forces and characteristics of the industry. Internal analysis includes analysis of resources, financial analysis and Morton's components. Hospital shortcomings and possible solution are summarized according to previous analysis in the conclusion.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:113072 |
| Date | January 2011 |
| Creators | Lichnovská, Jana |
| Contributors | Lešetický, Ondřej, Jankůj, Miroslav |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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