The thesis is a critical classification of the business activity of the selected subject. The explanation of the organizational architecture (the background, structure, strategy, culture) is provided to the reader in the theoretical part of the thesis. The analytical part reflects the organizational architecture of the concrete business unit. It is interested in the background of this unit and discovers its culture. The main attention is paid to the strategy of this business unit. The modifications which are based on the external and internal analyse, will assure high-quality offered services, increase of effectiveness, will create competitive advantage and will bring long-term development of this business unit.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:8172 |
| Date | January 2008 |
| Creators | Křížová, Jitka |
| Contributors | Dvořák, Jiří, Pirožek, Petr |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.0017 seconds