This diploma thesis focuses on strategic analysis of Škoda Auto, a. s. Its first part summarizes strategic analyses theory. The next part analyses factors of internal and external potential. The main emphasis is on a warning against possible difficulties and a recommendation for evaluation. It compares students' opinions with the opinions of company and group management and in appropriate cases the opinion of dealers. Their opinions are based on questionnaire survey. The end of the thesis deals with a strategic analysis of the effect on sales forecasting.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:72215 |
| Date | January 2011 |
| Creators | Menčlová, Barbora |
| Contributors | Maříková, Pavla, Hejduková, Markéta |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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