The diploma thesis deals with creating the optimal strategy for selected enterprise. The work is divided into 2 parts. The theoretical part should explain the terms and processes in formulating appropriate strategies and describe the various analyses, leading to a final choice. The practical part is focused on the application of analysis to specific business and subsequent recommendations, which direction should the company issue in the following period. The aim is to make a complex strategic analysis of the selected company and on the basis of this analysis to determine current position on the market and then propose a strategy for the next period.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:113657 |
| Date | January 2010 |
| Creators | Paluka, Jiří |
| Contributors | Kovář, František, Prokeš, Vladimír |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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