Strategic analysis on a theoretical level. The use of the theory in the practice in the company MANE BETON a.s. with a particular focus on internal and external analysis, and their connection during the SWOT analysis. Interpretation of the information, evaluation of analysis, a strategy with recommendations for further development of the company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:124651 |
| Date | January 2010 |
| Creators | Mallát, Jiří |
| Contributors | Dvořák, Jiří, Skalický, Michal |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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