The aim of this thesis was to perform a strategic analysis of the enterprises Neva-Trade s.r.o., Neva-TST s.r.o. and Delta Kardasova Recice a.s., which operate as one enterprise. In the theoretical part was described some fundamental characteristics of strategic management and methods of strategic analysis. In the practical part, I applied internal and external analysis to the enterprise. Last, I put togerher SWOT analysis of obtained results and based on this analysis I have formulated a strategy that I suggested to the enterprise to implement in the future.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:124656 |
| Date | January 2010 |
| Creators | Rejhonsová, Andrea |
| Contributors | Dvořák, Jiří, Müller, Václav |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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