Graduation theses deals in theory charakteristic of the main notions from the sphere of strategy leading, external analysis, internal analysis, SWOT analysis and strategy. The practice part applies theoretic notions to the real. The thesis solves the first two parts of strategy planning cycle -- analytic part, strategy part. Point of the thesis is in terms of analyses finding strategy, that makes for increasing market share of the company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:10181 |
| Date | January 2008 |
| Creators | Davidová, Ladislava |
| Contributors | Kovář, František, Čakovský, Josef |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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