The aim of this thesis was to perform a strategic analysis of the enterprise ZTS Jindrichuv Hradec, s.r.o. In the theoretical part are given fundamental characteristics of strategic management and methods of strategic analysis. In the practical part, I was applied the external and internal analysis of the enterprise. I also put together a SWOT analysis, from which I have formulated a strategy that the company should in the future implement.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:17747 |
| Date | January 2008 |
| Creators | Moša, Jan |
| Contributors | Dvořák, Jiří, Kupková, Dana |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.0068 seconds