Return to search

Analysis of Red Bull's Strategy and its Association with Extreme Sports / Analýza strategie Red Bullu a její asociace s extrémními sporty

Sports marketing is divided into three sectors: marketing of a sport, marketing products and services through sports and promotion of a sport to the public. This thesis is mostly referring to marketing through sport, and its analysis of a very unique and innovative organization. Red Bull GmbH is a leader within the dynamic area of energy drinks, a fast-growing area of the beverage sector. The objectives of this thesis are to show how Red Bull develops its marketing strategy and identify the principles and processes involved, to describe the tools and techniques used in their marketing and show how they have been applied. The main goal of this thesis is to explain how effective is the association with extreme sports for Red Bull.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:162609
Date January 2012
CreatorsJanek, Alicja
ContributorsCook, Gina, Lisa, Aleš
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageEnglish
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

Page generated in 0.0018 seconds