The aim of this thesis is to create and effectively manage Facebook web pages for individual divisions of Import Volkswagen Group s.r.o. The thesis is divided into two parts - theoretical and practical. The theoretical part contains basic information about online and offline medias, trends in the area of Internet marketing and measuring of online advertising efficiency, which, unlike the efficiency of "offline" advertising, is easily measurable. In the past two years, social networks, especially Facebook and Twitter became trendy. The last chapter of the theoretical part is deals with the topic of advertising on Facebook, that prevails in the Czech Republic. and promotion on the social network called Facebook. In the practical part, some of the findings derived from the theoretical part are implemented and verified. The main outcome of this thesis is a development of well-functioning Facebook web pages, administration of which could be taken over by Import Volkswagen Group s.r.o. in the future.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:19233 |
| Date | January 2009 |
| Creators | Vrbasová, Magdaléna |
| Contributors | Pavlíček, Antonín, Šesták, Michal |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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