This diploma thesis is analysing financial contributions to non-profit organizations. The aim of the thesis is to conduct market research for financial contributions to non-profit organizations and statistically evaluate results of the research, including the implementation of factor analysis. The literature research defines basic concepts related to this issue, basic information on marketing and statistical research. Marketing research was conducted by questionnaire and processed by basic statistical methods.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:250812 |
| Date | January 2014 |
| Creators | Laifrová, Martina |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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