The aim of the diploma thesis is to evaluate the impact of tourism in the destination of Český Krumlov. To achieve this, it is used secondary sources and results of primary marketing research carried out among local inhabitants. Based on the findings is compilated SWOT matrix and recommendations are proposed to optimize the effects of tourism.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:251325 |
| Date | January 2015 |
| Creators | Schwarzová, Lenka |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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