The goal of this Master's thesis is to conduct a strategic analysis the farmers markets in Czech Republic, with the emphasis on external analysis. The core of the analysis is composed of two main parts. The first one is the theoretically-methodological part, which sets the basic terms, methods of the stratgic analysis and definition of the SWOT analysis. The second part is devoted to aplication of the external analysis methods to the farmers markets, revealing threats and opportunities and proposal of the strengths, which the new farmers market should have and also defining the weaknesses which should be avoided. It also mentions a strategy of penetrating this sector of the industry by a new subject and intrudoces the strategy for foreign farmers markets. The final part of this work is devoted to comparison of Czech and foreign strategies and prognosis of the development of the farmers markets.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:96408 |
| Date | January 2011 |
| Creators | Jonášová, Monika |
| Contributors | Krause, Josef, Tyll, Ladislav |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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