The purpose of this study was to compare Far Eastern
influences on Western women's dress as represented in both
a high fashion and mass fashion magazine between 1910 and
1925. Vogue was selected as the high fashion magazine and
Ladies Home Journal as the mass fashion magazine. The
questions that were addressed were: was there a difference
in the influence of the Far East on high fashion styles
and mass fashion styles, was there a time lapse between
the appearance of fashion styles influenced by the Far
East within Vogue and Ladies Home Journal, and was the
trickle-down theory applicable when examining Far Eastern
influence on high fashion styles and mass fashion styles.
The data were collected by conducting a content
analysis of both the written and visual material within
Vogue and Ladies Home Journal. For each magazine the
January, April, July, and October issues were examined,
totaling a 128 issues between the years 1910 and 1925.
The written examples found within both magazines were
placed into three categories; Chinese, Japanese, and Far
Eastern/Oriental. Visual examples found were placed into
three categories also; Chinese, Japanese, and Combination.
An example of Far Eastern influence on written or visual
material was based on predetermined guidelines.
It was hypothesized that there would be a difference
in the frequency of Far Eastern influence seen in high
fashion styles as represented in Vogue and mass fashion
styles as represented in Ladies Home Journal between 1910
and 1925. The sign test was used to compare the two
samples Vogue and Ladies Home Journal and test this
hypothesis. It was determined that there was not a
significant difference found in either the written or
visual material therefore this hypothesis was rejected.
The second hypothesis was that there would be a
difference in the period of introduction of fashion styles
influenced by the Far East between Vogue and Ladies Home
Journal. There was no apparent difference between the
period of introduction of fashion styles influenced by the
Far East in Vogue and Ladies Home Journal between 1910 and
1925 when examining total frequencies of both written and
visual material. Some differences were evident when
examining categorical breakdowns which led to neither the
acceptance or rejection of the hypothesis due to the
differing results. / Graduation date: 1994
| Identifer | oai:union.ndltd.org:ORGSU/oai:ir.library.oregonstate.edu:1957/35751 |
| Date | 17 February 1994 |
| Creators | Herbaugh, Karen J. |
| Contributors | Pedersen, Elaine L. |
| Source Sets | Oregon State University |
| Language | en_US |
| Detected Language | English |
| Type | Thesis/Dissertation |
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