Consumer Behavior on Social Media. : A study about consumer behavior towards fashion brands on social media

Description

This study aims to describe and analyse consumer behaviour in social media toward fashion brands. Specifically, it is analysed consumers’ motivations to follow fashion brands on social media, activities developed on social platforms concerning to fashion brands and level of engagement regarding fashion brands on social media.

Links & Downloads

1. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-634

Tags

Social media

social network

brand community

engagement

fashionists

Additional Fields

Identifer	oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hb-634
Date	January 2015
Creators	Rojas Civic, Maria
Publisher	Högskolan i Borås, Akademin för textil, teknik och ekonomi
Source Sets	DiVA Archive at Upsalla University
Language	English
Detected Language	English
Type	Student thesis, info:eu-repo/semantics/bachelorThesis, text
Format	application/pdf
Rights	info:eu-repo/semantics/openAccess