The diploma thesis deals with the elaboration of a business plan for the new fast food concept called SnackMaster, where small, hot meals will be prepared using high quality and fresh ingredients, especially from local farmers. The thesis is divided into theoretical and practical part. The first part includes the basic concepts of business, the characteristics and the structure of the business plan. The practical part of the thesis deals with the business plan for the project itself. The greatest emphasis is put on the financial plan, which is made for the purpose of the founder only for the first year of business activity. The aim of this diploma thesis is to assess the viability of the project, to analyze competitors and suppliers, to select a suitable location for the realization of this business idea and last but not least to identify necessary financial resources.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:359943 |
| Date | January 2017 |
| Creators | Válková, Denisa |
| Contributors | Hartman, Ladislav, Faltys, Petr |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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