This dissertation will describe the theory of Market Research focussing on the types and methods. The aim of the thesis is to analyse parent´s decision-making process when they are choosing clubs for their children. I will uncover the process of decision-making by questionnaire and will also find out the level of public awareness of athletics and the Athletics for kids project.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:201700 |
| Date | January 2015 |
| Creators | Kubicová, Zuzana |
| Contributors | Tahal, Radek, Vindušková, Jitka |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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