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Tvorba komunikační kampaně v době finanční krize na příkladu spol. Vodafone Czech Republic a.s. / Creation of communication campaign in a time of financial crisis on the example of Vodafone Czech Republic a.s.

The subject of this thesis is to provide theoretical and knowledge basis needed for creation of communication campaign and to analyze preparation of specific communication campaign created by Vodafone Czech Republic a.s. in a time of financial crisis together with analysis of market environment and company's position at that time. The thesis depicts in detail subsequent steps of campaign preparation, from goals definition, choice of right benefits to execution of the campaign. It also evaluates the impacts of the campaign on the position of the company from the market and customer perspective.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:75732
Date January 2010
CreatorsJanda, Jakub
ContributorsPostler, Milan, Mikulková, Kateřina
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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