This master thesis is focused on financial management of commercial innovative project in Plzensky Prazdroj, a.s. Introduction of the thesis is dedicated to the theoretical and methodological background of project management. The company, its general and financial management are presented in following parts. The authoress of the thesis presents project management and related processes using real business case and compares theoretical and methodological background with company's approach. Conclusion of the thesis focus on proposal of processes related to the implementation of new innovative products to standard portfolio in perspective of financial management and financial tools.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:197074 |
| Date | January 2012 |
| Creators | Panušková, Martina |
| Contributors | Kovář, František, Dvořák, Jiří |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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