The main intention of this thesis is to make a complete documentation of a business plan for the accommodation facility focused on segment of the families with children. The secondary objectives include analysing market conditions in selected area, finding the needs and requirements of potential customers, finding possible support suitable for the accommodation facility and determine whether the proposed accommodation facility is able to succeed on present tourism market. The thesis has two parts. The theoretic part includes literate review focused on tourism, accommodation services, accommodation facilities, families with children, business plan and its parts. The practical part is made up by a proposal for a particular business plan for families with children.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:174118 |
| Date | January 2014 |
| Creators | PEŠKOVÁ, Markéta |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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