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Oceňování značky politické instituce / Valuation of political institution brand

More stress is put on political brand significance as the evolution of political parties (or institutions) continues. Political parties no longer use their ideology as a main tool to attract potential voters. Voters have adapted at least in part the consumer-like behavior, when choosing political brand. The importance of political brands grows along with the strengthening effort of political parties to gain as many median voters as possible. Diploma thesis deals with the valuation of political brands in the Czech Republic, Slovak Republic, United Kingdom and United States. One of the key goals is to propose a sophisticated valuation model based on evaluation of future cash flows discounted to present day.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:73633
Date January 2010
CreatorsSágl, Jan
ContributorsŠtědroň, Bohumír, Svobodová, Dagmar
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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