Abstract
This dissertation explores the strategy of entering a high ¡Vbarrier industry for a conventional resin company. By analyzing the competitive advantage of nations in LCD industry, followed by comparisons made based on Resources Based View among the leading LCD chemical companies and the emerging Korea chemical firms in this industry ,the author analyzed the key successful factors of these firms and assemblied a set of strategies for the local players.
The results leads to conclusions as follows:
1. The Taiwan LCD industry will have limited future ,without local LCD chemical companies.
2. The key successful factors of first movers are intensive R&D
activities, aggressive participation in customers¡¦new projects,
strategically alliance with important customers, and products portfolio being based on core technology of polymers, colorants or microlithography
and also with organizational capabilities and long histories in chemical industry.
3.The Korean late-commers have similar KSFs with their Japanese competitors ,except that they focus their resources on fewer products portofolio and are more aggressive for faster response to customers¡¦ needs by adopting the culture of electronic industry¡¦s fast tempo.
This dissertation is a case study on the competitive advantages of sampled chemical firms. By collection of related papers and reports and talks with experts in the field ,the key successful factors of the foreign competitors are summarized and the counter strategies for the local player are thus formulated.
A business plan was proposed to prove the feasibility of the strategies.
Key words: TFT LCD,follower¡¦s strategy,first-mover advantage, aggromeration economy,resource based view.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0825105-123345 |
| Date | 25 August 2005 |
| Creators | Kuo, Tzong-hsing |
| Contributors | Jen-Jsung Huang, Hsien-tang Tsai, Cher-Min Fong |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0825105-123345 |
| Rights | not_available, Copyright information available at source archive |
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