The diploma thesis is focused on the analysis of the current state of marketing strategy in a selected company S&K Label spol. s r.o. on the foreign B2B market in Austria, which produces labels in Kuřim. Based on the results of selected indicators, the work further focuses on creating proposals for improving the international marketing strategy.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:443121 |
| Date | January 2021 |
| Creators | Stražovská, Lenka |
| Contributors | Vrba, Miroslav, Chlebovský, Vít |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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