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Spokojenost zákazníků s nabízenými službami a produkty vybrané společnosti a návrhy na zvýšení její úrovně / Customer Satisfaction with Offered Services and Products of Selected Company and Proposals for its Improvement

This diploma thesis deals with the issue of customer's satisfaction with the offered services and products of Lakeview café. The thesis is divided into three main parts. The first one describes basic concepts related to the topic. The following analytical part of the thesis will deal with the current situation in the company from customer's point of view, based on the data collected from the questionnaire survey. In the third phase, suggestions and recommendations are presented to increase the satisfaction of visitors of the café in the area of the offered products and services.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:377389
Date January 2018
CreatorsMatlas, Michal
ContributorsKada, Tomáš, Chlebovský, Vít
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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