Return to search

Spokojenost zákazníků a návrhy na zvýšení její úrovně / Customer Satisfaction and Proposals for Its Improvement

The diploma thesis focuses on customer satisfaction. The main purpose is the evaluation of the component analyses which is followed by the composition of proposals on how to improve the level of customer satisfaction. The first part of the thesis is concerned with theoretical background. The other part presents the examination of current situation by the means of internal and external analyses. The current customer satisfaction level is studied using a questionnaire. The final part includes specific suggestions for improvement of customer satisfaction based on previous analyses.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:316711
Date January 2017
CreatorsStupka, Rudolf
ContributorsŠkrabiš, Václav, Schüller, David
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

Page generated in 0.0018 seconds