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Návrh marketingového mixu / Proposal of Marketing Mix

This Master’s thesis deals with the marketing mix of the language school. Thesis is divided into four main chapters. The first chapter defines the basic marketing concepts and analysis. The second chapter applies the theoretical knowledge to the language school and concludes with a marketing research. The third, most important chapter provides proposals for the necessary changes and finds the viable steps to improve the current marketing mix. The last part concludes the thesis by providing an economical evaluation of the changes proposed in the previous chapter.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:241405
Date January 2016
CreatorsŠimková, Alena
ContributorsFormánková,, Sylvie, Novák, Petr
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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