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Postupy při plánování strategie QFF Mezipatra / Strategy planning of IQFF Mezipatra

The thesis aims to identify strengths and threats of the International Queer Film Festival Mezipatra using methods of strategic analysis and qualitative research and then propose a course of action in future years. The theoretical part focuses on the description of the structure of the festival, the specifics of non-profit organizations and also characterizes the selected strategic analysis procedures. In the practical part I analyze the festival through the steps of strategic analysis and also use informal talks with members of the organizing staff and my own experience with executive positions at the festival and outline the current status of activities and further direction for the festival.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:262168
Date January 2016
CreatorsMladá, Michaela
ContributorsHanzlík, Jan, Blinka, Roman
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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