After 2008-2009 financial crisis, now global economy and market activity begin to recover in 2010. We can find out that emerging markets create high demand and America drive new technologies and innovation for world. So we can see many consumer electric products with high innovation and technology from second half of 2009. Apple company, an amazing enterprise, he launch smart phone-iPhone and combine touch technology and software for the first time. From now on, the market of smart phone will vigorous and penetration rate will reach about 50% in 2014. Recently, Apple create another new product of tablet PC-iPad and creating new topic and leading trend again.
FPCB is one of the most important parts on smart phones and tablet PCs. The more light and thin and multi-functional integration ,the more FPCB must be used.
That¡¦s why we want to study the FPCB industry. If we want to analyze it further,we need research global and Taiwan recent market status. At the same time,we need study a company of FPCB to analyze five forces and SWOT.
First of all, collect relative FPCB industry information of second-hand and research the case ¡VTaiflex company at same time to Visit GM of Taiflex.
After cross-matching the data,we can conclude it and propose strategic advice.
In this case,can be realized the upstream is almost like oligopoly market and downstream just like completely competition .If Taiflex want to keep competition advantages¡Ait must be have bargain power with suppliers. Vertical integration maybe is a good idea.To customers, establish brand name and customer relative management are necessary. Internal industry competiion issue,Taiflex need upgrade R&D technology,in addition to reduce production cost otherwise can develop different products to avoid potential entrants.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0615111-151739 |
| Date | 15 June 2011 |
| Creators | Yang, Jui-wen |
| Contributors | Cher-hung Tseng, Cher-min Fong, Pei-how Huang |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0615111-151739 |
| Rights | not_available, Copyright information available at source archive |
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