Thesis analyses process of marketing communication creation. It also shows how such marketing communication is done in real market environment.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:85822 |
| Date | January 2011 |
| Creators | Sámek, Michal |
| Contributors | Mikeš, Jiří, Raška, Adam |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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