The primary purpose of this study is to uncover the future FMCG industry trend in the Taiwanese market. After literature review, five aspects of industrial forces based on Porter¡¦s Five-Force Model are used as the framework of this study. Qualitative research method is used to generate insight understanding of FMCG industry phenomena and the meanings behind each one of them. Three consumer manufacturing companies are selected and interviewed with each of the firm¡¦s market-leading consumer goods that belong to different categories in the FMCG industry. Trends from each product category are found through the interviews; by comparing and contrasting the trends of each three investigated categories, the overall FMCG industry trend are uncovered. Moreover, suggestions and recommendations are presented at the last chapter of this study with particular focused attention on the managerial implication of the study.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0704106-022530 |
| Date | 04 July 2006 |
| Creators | Hung, Ying-Chen |
| Contributors | Jen-Tsung Huang, Cher-Hung Tseng, Hsien-tang Tsai, Cher-Ming Fong, Cher-Ming Fong, Hsien-tang Tsai |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | English |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0704106-022530 |
| Rights | unrestricted, Copyright information available at source archive |
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