Celebrity entrepreneurship and celebrity endorsement : similarities, differences and the effect of deeper engagement /

Description

Diss. Jönköping : Internationella handelshögskolan, 2009.

Links & Downloads

1. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-9284

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Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/440139683
Date	January 2009
Creators	Hunter, Erik,
Publisher	Jönköping : Jönköping International Business School, Jönköping University,
Source Sets	OCLC
Language	English
Detected Language	English