This diploma thesis deals with processing of the issue of current situation in the field of gender advertising strategies which are particularly targeted at women's marketing. Elaboration marketing researches and group interviews are identified women's' views on the selected advertising campaigns. Next step is evaluation and processing information of Focus Groups which are concerned shopping behavior of university women students. Sequentially, the models of shopping behavior have been created including factors which affecting to the target group.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:176985 |
| Date | January 2014 |
| Creators | Machálková, Veronika |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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