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Nové trendy v marketingu / New trends in marketing

The aim of this thesis is to analyze three Czech guerilla campaigns (Vodafone -- "Gone with fake reindeer", Postovni spořitelna -- "There is already closed, the bank at your post office is open", www.skoly.cz -- "I had to learn better"), which subsequently will evaluate and compare the individual results. Based on the results I show what consumers attitude to this type of marketing communication. In conclusion I create a guerilla campaign, for opening of a new tanning salon.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:165327
Date January 2012
CreatorsZíková, Kristýna
ContributorsHajdíková, Taťána, Svoboda, Petr
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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