This diploma thesis is focused on the Hodonínsko microregion analysis, which resulted in several findings. These results are about the vineculture status, the winegrowing and the culture allied with it. The analysis is also focusing on a folklore as such which is influencing the microregion and its development. The influence of wine on a folk culture was investigated through the sectional analyses of the microregion with help of a literary and internet sources. The subjective opinions are extracted from the semistandardized interviews. Based on the gathered information, the microregion can be seen as a prosperous wine region with a respect for a traditions, but with lower level of tourism. As the conclusion of this thesis, the SWOT analysis has been made together with the strategy concept. The strategy is consisting in drawing the younger generation into action by involving them into the traditional cultural actions through the learning program.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:362782 |
| Date | January 2016 |
| Creators | Kotulková, Katarína |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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