The first objective of this research was to identify whether Asian-Americans having higher than average levels of income and education represent an appropriate target market for four food product categories. Second, the impact of national origin membership, demographic variables, and level of acculturation on food consumption was determined. In addition, perceptions related to sensory and nutritional factors and the cultural acceptability of the products were identified and interpreted to determine if the variables differed among specific groups of Asian-American consumers.
| Identifer | oai:union.ndltd.org:unt.edu/info:ark/67531/metadc278121 |
| Date | 08 1900 |
| Creators | Boykin, Nancy J. (Nancy Jo) |
| Contributors | Coe, Barbara J., Thibodeaux, Mary Shepherd, Thompson, Kenneth Neil, Brookshire, William K. |
| Publisher | University of North Texas |
| Source Sets | University of North Texas |
| Language | English |
| Detected Language | English |
| Type | Thesis or Dissertation |
| Format | viii, 257 leaves : ill., Text |
| Coverage | United States |
| Rights | Public, Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved., Boykin, Nancy J. (Nancy Jo) |
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