The aim of this thesis is to describe perceived barriers and drivers and analyze its impact on the implementation of strategies among food retailers in order to reduce food waste. On supply chain, food retailers are in the powerful position, communicating both consumers and suppliers. Existing literatures and our findings show that food retailers engage mostly in strategies to prevent and re-use food waste. The methodology used in this thesis is qualitative research through single case study design in order to gain valuable insights from food retailers and develop the existing theories. The empirical date is collected through semi-structured interviews with a store manager, the head of logistics and a project manager and environmental ambassador, Karin Bildsten. The findings had formed several learning points. First, in this case the major barrier is lack of resources in financial and knowledge terms in order to implement strategies. Second, consumers have a strong impact on the implementation of strategies, playing both as drivers and barriers. Lastly, environmental consideration of employees is a strong driver as well as positive response from society toward implementing different strategies. This research intended to give inspiration to other researchers into this new field of research. The authors concluded with practical recommendations to food retailers as well as some advices to different stakeholders.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-56344 |
| Date | January 2016 |
| Creators | Srey, Chanrita, Otonari, Naoko, EL KHOUYA ALI, Adam |
| Publisher | Linnéuniversitetet, Institutionen för marknadsföring (MF), Linnéuniversitetet, Institutionen för marknadsföring (MF), Linnéuniversitetet, Institutionen för marknadsföring (MF) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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