<h1>Abstract</h1><p> </p><p>Our intent with this study was to find out what changes have been made during the last 30 years in the way that the media reports from certain events. We choose to study the world of football and specially the Swedish national team and it’s relationship to the Swedish television medium in the World Cup of 1974 and the World Cup of 2006.</p><p> </p><p>The study mainly focuses on the differences in commentary and in the production from both of the championships. We used Keith Selby and Ron Cowdery’s book <em>How to study television</em> and Mats Ekström and Lars-Åke Larsson’s book <em>Metoder i kommunikationsvetenskap</em> as tools to analyze the games we watched.</p><p> </p><p>The result showed that there’s been a lot of changes media wise between the two championships. Most of the changes have been made because of the evolvement of the media industry and also because the viewers are getting better knowledge of the subject and thereby demand that the media keeps up with their pace.</p><p> </p><p>The main differences in commentary and production regarding both championships can be found in the picture production. By adding more cameras, developing the picture quality and adding better sound the overall experience of a football game have increased. From 1974 when a game was just distributed from the arena to the viewers home to 2006 when the game is a complete experience.</p><p> </p><p> </p><p><strong>Title:</strong> “From ‘high and good’ to ‘watch out for Gerrard’” A qualitative study of genre change</p><p> </p><p><strong>Year</strong>: 2009</p><p> </p><p><strong>Authors</strong>: Johan Bagewitz and Björn Lundblad</p><p><strong> </strong></p><p><strong>Number of pages</strong>: 70</p><p> </p><p><strong>University</strong>: Växjö universitet</p><p><strong> </strong></p><p><strong>Keywords:</strong> Media and Communication, Television production, Football</p>
| Identifer | oai:union.ndltd.org:UPSALLA/oai:DiVA.org:vxu-6007 |
| Date | January 2009 |
| Creators | Lundblad, Björn, Bagewitz, Johan |
| Publisher | Växjö University, School of Social Sciences, Växjö University, School of Social Sciences |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, text |
| Relation | Rapport : Institutionen för samhällsvetenskap, Växjö universitet, 1401-6346 ; 1 |
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