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Greenwashing to Green Innovation in Automotives and Beyond

Recent industry reports evidence a marked increase in consumer interest in purchasing green automobiles (Hybrid Cars, 2011). With the introduction of the Escape Hybrid vehicle in 2004, Ford Motor Company made an indelible mark on the automobile industry as the first American automaker to produce a hybrid sport utility vehicle. In this paper, we examine how Ford emerged from a cloud of greenwashing allegations to become celebrated for its green practices.

Identiferoai:union.ndltd.org:ETSU/oai:dc.etsu.edu:etsu-works-9556
Date01 January 2012
CreatorsMitchell, Lorianne D., Harrison, Dana
PublisherDigital Commons @ East Tennessee State University
Source SetsEast Tennessee State University
Detected LanguageEnglish
Typetext
SourceETSU Faculty Works

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