This research is based on the combination of the age-old discussion between written and oral discourse with the emergence of using multimedia to publish apologies for widespread audiences. Because social media applications like Twitter and YouTube give instant publication access to its users, the continuum between written and oral discourse is continuing to shorten not just amongst Americans, but numerous cultures. The aim of this thesis is to observe a number of tweets and videos to determine whether or not multimedia is aiding this movement, as well as whether English and Spanish speech act-making strategies (specifically for apologies) are affected. Results show that while written discourse appears to be more useful at creating apologies with media, the continuum does appear to be tightening, due in part to the lack of thought needed to publish both tweets and live discourse. Furthermore, results show that Spanish speakers prefer apology strategies that clearly illustrate an acceptance of blame, while their English-speaking counterparts prefer non-apology strategies that help distract the audience from noticing a lack of accepting responsibility.
| Identifer | oai:union.ndltd.org:LSU/oai:etd.lsu.edu:etd-04102017-105934 |
| Date | 27 April 2017 |
| Creators | Majors, Adam Logan |
| Contributors | King, Jeremy, Brody, Mary, Mattza, Carmela |
| Publisher | LSU |
| Source Sets | Louisiana State University |
| Language | English |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lsu.edu/docs/available/etd-04102017-105934/ |
| Rights | unrestricted, I hereby certify that, if appropriate, I have obtained and attached herein a written permission statement from the owner(s) of each third party copyrighted matter to be included in my thesis, dissertation, or project report, allowing distribution as specified below. I certify that the version I submitted is the same as that approved by my advisory committee. I hereby grant to LSU or its agents the non-exclusive license to archive and make accessible, under the conditions specified below and in appropriate University policies, my thesis, dissertation, or project report in whole or in part in all forms of media, now or hereafter known. I retain all other ownership rights to the copyright of the thesis, dissertation or project report. I also retain the right to use in future works (such as articles or books) all or part of this thesis, dissertation, or project report. |
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