The subject of the diploma thesis is a strategy design for the expansion of a selected company into the Polish market. The selected company is based in Prague and sells cash register systems. The work is divided into four parts. The introductory part defines the issue, determines the main one as well as the partial goals we want to achieve and the description of the methods used. The theoretical part defines the basic concepts of the problem you used the word ‘issue’ before, are you referring to that. This part is followed by an analytical part one with an analysis of the current state of the company. The last part contains its own proposals for solutions, including a financial plan and schedule.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:442967 |
| Date | January 2021 |
| Creators | Bedáňová, Nikola |
| Contributors | Ing.Rudolg Sehnal, MBA, Šimberová, Iveta |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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