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Hodnocení přístupnosti služeb cestovního ruchu pro cizince / Tourism services accessibility evaluation for foreigners

This thesis deals with tourism services accessibility for foreigners in the Czech republic, which means each service language adaptation for foreign visitors. The term of accessibility is defined in the theoretical section as well as the way of application in tourism services and the evaluation criteria. Great emphasis was laid on tourism employees language facilities and foreign language information accessibility. The services analysis was made in Prague as the most visited tourism destination in the Czech republic and then in Třebíč, town with UNESCO listed sights. The main task was map out the present state of services in term of language accessibility which are offered to foreigners and propose possible ways of other development in the areas of tourism services where the accessibility is not completely solved.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:75401
Date January 2010
CreatorsChládková, Dagmar
ContributorsJarolímková, Liběna, Herget, Jan
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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