Brand portfolio strategy in the wood products industry : consideration of brand assocations in a co-branding environment /

Description

Thesis (Ph. D.)--University of Washington, 2008. / Vita. Includes bibliographical references (leaves 78-98).

Links & Downloads

1. http://hdl.handle.net/1773/5500

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Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/275198406
Date	January 2008
Creators	Scott-Kolarova, Elizabeth.
Source Sets	OCLC
Language	English
Detected Language	English
Type	Theses
Source	Connect to this title online; UW restricted