The aim of this work is the analysis of selected online store. The introduction describes the possibilities of the Internet for marketing and online marketing mix. The next chapter describes selected products and the biggest online perfume sellers in the Czech Republic. In the fourth chapter is analyzed in detail a specific marketing of selected store.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:76096 |
| Date | January 2010 |
| Creators | Cibulka, Martin |
| Contributors | Sedláček, Jiří, Viková, Lenka |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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