The aim of this thesis is to analyze the functioning of the franchise model in the banking sector on the example UniCredit Bank Czech Republic and Slovakia, a.s. and form a complete picture of the function of this concept. Thesis comprehensively summarizes the principles of the franchise system in banking both the general terms and the specific case of business places of the UniCredit Bank Expres. The topic is current due to the growing popularity of franchising and its potential application in the other areas. In literature the issue of franchising is not fully described neither in a theoretical way nor practical. The subject will be examined through qualitative research of processes, relationships and circumstances in the banking environment in the context of a franchise system. Research methods consist mainly of participant observation and interview at various levels of management and also of analysis the bank documents. The theoretical part is focused on characteristics and development of franchising and solves its legislation. Furthermore, the theory deals with the banking sector and define its relations to franchising. The subject of the practical part is the analysis of the franchising concept function. Thesis will map the process of creating a banking franchise and analyzes the operation of the franchise branches and its position within the bank, including specifics resulting from the nature of business in this field. In conclusion the thesis solves the risks arising from franchising in banking and evaluates the functionality of this model.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:205524 |
| Date | January 2016 |
| Creators | Kollarovská, Aneta |
| Contributors | Kislingerová, Eva, Schönfeld, Jaroslav |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.0065 seconds