The theme of this work is "Franchising as a form of business on the example of selected company" - Coffeeshop Company. The aim of this thesis is to analyze the concept of franchising to the case of Coffeeshop Company. The thesis is divided into three chapters. The first chapter deals with basic concepts, characteristics and advantages and disadvantages of franchising as a form of business. The second chapter is devoted to the legal aspects: legislation changes introduced by the new Civil Code, establishing a franchise company and franchise agreement. The third chapter is devoted to presentation of Coffeeshop Company, its products, franchise concept. In the second part of the chapter there is a questionnaire survey among franchisees, which is followed by recommendations for improving cooperation between the franchisor and franchisees.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:192992 |
| Date | January 2015 |
| Creators | Burdina, Maria |
| Contributors | Neděla, Radek, Pastorčák, Jan |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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