While many Internet services and products are free to use, in most cases, they are not completely free. Someone, either the user or a third party, is paying for them either directly or indirectly. By examining the business models of three successful Internet-based companies, this thesis demonstrates the important role that users play in the revenue-generating practices of these companies. Users in these companies are not only customers, but also producers of content for the company. They add value by reviewing products, uploading content, or simply by participating in company-sponsored communities. While many of these activities may be satisfying to users on a personal level, in effect, users are giving up control of the content they produce over to the corporation. The attributes of collaboration and generosity that define truly user-run communities are being exploited by Web 2.0 companies to achieve commercial ends, and as such can only have a semblance of the true spirit of collaboration without all of its substance.
| Identifer | oai:union.ndltd.org:LACETR/oai:collectionscanada.gc.ca:AEU.10048/776 |
| Date | 11 1900 |
| Creators | Hurley, Zenobia |
| Contributors | Geoffrey Rockwell, Philosophy, Sean Gouglas, History and Classics, Stan Ruecker, English and Film Studies |
| Source Sets | Library and Archives Canada ETDs Repository / Centre d'archives des thèses électroniques de Bibliothèque et Archives Canada |
| Language | English |
| Detected Language | English |
| Type | Thesis |
| Format | 308408 bytes, application/pdf |
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