This master thesis is focused on freelance type work available though on-line marketplaces such as oDesk and ways to get hired. First chapter introduces on-line working and lead though the world statistics powered by oDesk. Numbers present working hours, geographical coverage and skills distribution. It makes reader familiar with advantages and disadvantages of freelancing. Second chapter is related to on-line job marketplaces, in particularly to oDesk (www.odesk.com). It focuses on pros and cons of oDesk business model and website features comparing them with main competitor Elance (www.elance.com). Third chapter disclosures positioning, branding, pricing and marketing aspects of freelance. It guides through example of starting contractor's career on oDesk considering possible scenarios of future development. Master thesis contains 81 pages, 15 Figures, 5 Tables and 10 Appendixes.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:72452 |
| Date | January 2010 |
| Creators | Sarapulov, Andrey |
| Contributors | Pavlíček, Antonín, Sigmund, Tomáš |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | English |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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