Thesis deals with product placement in Czech marketing practice in the light of existence of regulations given by EC directive 2007/65/EC. It arbitrates alternatives of product placement regulation ban as it works now or liberalization under restrictive conditions.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:73486 |
| Date | January 2011 |
| Creators | Zima, Jiří |
| Contributors | Boháček, Martin, Šťastný, Tomáš |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.002 seconds