Thesis deals with product placement in Czech marketing practice in the light of existence of regulations given by EC directive 2007/65/EC. It arbitrates alternatives of product placement regulation ban as it works now or liberalization under restrictive conditions.
Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:73486 |
Date | January 2011 |
Creators | Zima, Jiří |
Contributors | Boháček, Martin, Šťastný, Tomáš |
Publisher | Vysoká škola ekonomická v Praze |
Source Sets | Czech ETDs |
Language | Czech |
Detected Language | English |
Type | info:eu-repo/semantics/masterThesis |
Rights | info:eu-repo/semantics/restrictedAccess |
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