The aim of diploma thesis is to suggest new marketing strategy of ski and snowboard school SCHOOL 4 FUN for this year 2011/2012 including proposals and recommendation for its improvement. Suggested marketing strategy is the solution for suitable position of limited financial means for the company to maintain competitive advantage, increase its sale, thus increase its revenue at the same time. To achieve given aim, the technique of competitive analysis, marketing mix and SWOT analysis was used. Diploma thesis is divided into two parts: theoretical and practical. The theoretical part deals with the specification of basic terms. In the practical part the theory of competitive analysis, marketing mix and SWOT analysis is applied.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:81398 |
| Date | January 2011 |
| Creators | Burešová, Eva |
| Contributors | Postler, Milan, Mikeš, Jiří |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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