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Understanding donor response to donation appeals the role of deservingness in the dictator game and optimum donation promises in charity auctions /

Thesis (Ph. D.) -- University of Alberta, 2010. / Title from pdf file main screen (viewed on February 1, 2010). A thesis submitted to the Faculty of Graduate Studies and Research in partial fulfillment of the requirements for the degree of Doctor of Philosophy in Marketing, School of Business. At head of title: University of Alberta. Spring 2010. Includes bibliographical references.

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/503002029
Date January 2010
CreatorsWong, Leo Tsz-Kong.
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish

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